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Cards, Gifts, and…Weights?
By businessbroad | July 17, 2008
Recently, I went to a friend’s store and noticed she had started carrying weight equipment. At first, I was a little surprised. She runs a tiny gift shop that’s most often frequented by little old ladies.
Then, I saw two little old ladies chatting about dumbbells. My friend went over and helped them patiently, and they thanked her for being so nice. They explained that the sporting goods stores scare them and they never get help. For looking at things differently and being patient, she managed to open up a whole new market.
Topics: Brick & Mortar |