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College Town Tips
By businessbroad | July 16, 2008
If you run a gift store in a college town, you may be able to capitalize on your location by offers items commonly pursued by college students. Remember, if you can get them in your store once or twice, you stand a great chance of getting them to come back at Mother’s Day, Father’s Day, and Christmas. A couple of tips that can help make that happen:
-Make a “dorm supplies” section. Depending on your preferences, this could include stuff like extra long twin sheets, college apparel, gadgets, or even crazier items like beer pong tables.
-Start an e-mail list and reminder service. Use a provider like Aweber to manage your e-mail list, but also include reminders to students a week or two before gift-buying occasions like friends’ birthdays or major holidays.
-Contact student groups to see if you can work out some kind of deal to get promoted in their e-mail lists. One cheap way might be to offer up a prize and let the list publicize the contest.
If you have additional suggestions, let us know in the comments!
Topics: Brick & Mortar |
October 18th, 2008 at 4:18 am
Оценка 5!