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Evaluating Your Clientele
By businessbroad | July 27, 2008
Depending on who’s coming into your store, you may actually be able to target groups that don’t come into your store. For instance, I get a lot of women in their late 30s-late 40s. After some thought about this age group, I realized that many have teenagers. With that in mind, I tested out items like acne treatment, yoga mats, and books on teaching your teen to drive safely. All three were a hit, despite that fact that they weren’t actively used by my customers. They bought them for their sons and daughters.
Have you ever had indirect success like that? Do share!
Topics: Brick & Mortar |