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More Brick & Mortar Inspiration
By businessbroad | May 16, 2008
I was traveling recently when I came across a small gift store that had a really unique strategy for getting customers to come in. Instead of constantly advertising, they offered free evening lectures and events hosted by people in the community. They had an evening where a local dermatologist talked about acne treatment, an evening where a local caterer talked about entertaining, and an afternoon where a nearby pre-school teacher talked to parents about teaching their young children before school.
Why is that awesome? Well, people in the community benefit, professionals in the community meet new potential clients, and the store gets foot traffic and exposure. Even better, local publications mentioned their events for FREE because they were helpful, not commercial. Outside of the small time investment, I see no downsides to this technique. What do you think?
Topics: Brick & Mortar |