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Pegging Your Customers
By businessbroad | May 2, 2008
It may not be politically correct, but a great way to be successful in a small gift shop is to guess what your customers need by doing a quick assessment of them when they walk in. How are they dressed? Do they walk confidently and with purpose? Take a peek out and look at their cars. Do they drive large grandma-cars, or smaller vehicles with car spoilers?
If you can master the art of subtle profiling, you’ll be able to deliver a level of customer service that’s typically reserved for repeat customers. And who wouldn’t want to come back for more of that?
Topics: Brick & Mortar |