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Should You Franchise?
By businessbroad | May 23, 2008
A lot of new business owners wonder if they should open franchises, and unfortunately, there’s no universal answer. A franchise can be great for an inexperienced business person who wants a little guidance. Of course, it can also be limiting, as you’re bound to adhere to certain brand standards enforced by your franchise.
If you’re contemplating the move, consider how much freedom you want in your store’s destiny. Also, check out the amount of local advertising your prospective franchise gets. In some cases, you may be able to virtually eliminate marketing responsibilities by going with an established franchises. In others, you’re paying for something that may or may not gain popularity in the future (though that’s kind of a given with going it alone, too).
What do you think? Leave your thoughts in the comments!
Topics: Brick & Mortar |