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Bringing Your Business to Television
By businessbroad | September 20, 2007
Getting into television advertising can be extremely intimidating for someone who’s new at it. You have to figure out the characteristics of the people you’d like to reach, then figure out what city would be the best place to do it. After that, you’ll have to figure out which cable company serves the majority of that area and contact them for quotes. You’ll probably have to go through several revisions based on the numbers in your desired categories, and finally, you’ll have to negotiate rates.
Oh, and don’t forget to hire someone to make the commercial, write it, approve it, and make sure it gets to the station in the appropriate format. Or, you could just hire someone to help you enter the TV market. Companies like Hawthorne Direct can help you out with nearly anything you’d need, including infomercial production. Give them a look if you’re in the market.
Topics: General |