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Female Products
By businessbroad | November 26, 2007
No, I’m not talking about THOSE female products. I’m talking about products like exercise equipment, diet pills, makeup, travel accessories, and makeup. Do you carry them? Do you feel like they have a place in your store? Depending on your layout, I’d argue that most stores could do quite well with any of those products.
Think about your typical customer. It’s probably a middle-aged female with a husband, children, and ever-expanding waistline. That’s pretty much the standard in nearly all parts of the country. Assuming that you make a good “flow” between your typical gift products and other items, it’s worth giving unorthodox products a chance. You never know, it could work.
Topics: General |






