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Old School vs New School Marketing
By businessbroad | January 16, 2007
Before the internet, advertising and marketing a product could be EXTREMELY expensive. You had print media or television/radio, and perhaps a few odd methods like event sponsorship, t-shirts, etc. Depending on what you needed your customers to do (like remember a phone number to call you), it could be very tough to get your message across and get someone to your business.
With the advent of the internet, pay-per-click advertising made things a little easier. You could bid on the keywords you want and directly track performance. Unfortunately, many keywords have gotten very expensive over the years, making that a poor choice for some businesses.
To get the best return on investment, smart business owners are turning to a variety of search engine optimization techniques. Depending on the keywords chosen, SEO can result in clicks that are dramatically cheaper than pay-per-click clicks. Even if you don’t know how to do it yourself, you can hire Search Engine Placement Services like Search-Placement.com and still come out ahead. Once the biggest part of the work is done (backlink building, waiting on Google, assessing competition, etc.), it’s mostly a matter of maintaining your status, which is not all that difficult.
If you want to build your business online, you’d be crazy to overlook SEO. If you have no idea what I’m talking about, check out Search-Placement’s SEO blog. Their SEO joke made me groan, but it’s good stuff.
Topics: General |