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The Future of Event Planning
By businessbroad | January 18, 2007
In the past, trade shows were a huge logistical mess for almost everyone involved. A new software, RegOnline Event Registration Forms, hopes to change that. They offer ways for all the various participants (exhibitors, attendees, and sponsors) to register online and comment with any particular questions or requests that they might have.
I mention this because I think that it’s the future of tradeshows and other major events - so it’s something that people like you and I will probably be seeing a lot of. I went through their online demo, and I was really pleased to see the level of event personalization that it allowed for. Instead of just registering online, it lets you tell it whether you’d like an event packet mailed afterwards, and it lets you add comments for the event hosts if you want to. Obviously, these features would vary by event, but I see a lot of potential there.
The only thing I didn’t like was the part that asked about company sales volume. I realize that questions like that are pretty standard, but if the registrations felt like surveys instead of tools to help improve the experience, I would become wary of similar registrations in the future.
If you’d like to try it yourself, check out this sample event. What do you think?
Topics: General |